Beej Discover

<strong>Care of the crowning glory in the pandemic</strong>

Care of the crowning glory in the pandemic

A hair care routine I’ve finally settled into after much trial and error Hair brings one’s self-image into focus; it is vanity’s proving ground. Hair is terribly personal, a tangle of mysterious prejudices.  –   Shana Alexander The most freeing thing I’ve ever done in my life 

Down to the grassroots

Down to the grassroots

In our fifth column in the series of reimagining a conscious future, Yash Dongre – Business Head – House of Anita Dongre Limited  speaks to BeejLiving about balancing social impact with commerce. The fashion house is nearing the magical figure of a nearly 1,000 stores across the globe under 

Wild yeast in the kitchen

Wild yeast in the kitchen

Wild yeast has become wildly popular during the pandemic. For years I’ve been following Anita Tikoo’s Instagram account  a_madteaparty chronicling her sourdough journey using lively wild yeast starter and local flours and other culinary experiments. A practicing landscape architect, she grows seasonal produce on her 

Pivoting to an innovative fashion future

Pivoting to an innovative fashion future

COVID-19 and the subsequent lockdown has had a ripple effect on the fashion supply chain. The industry finds itself treading in unfamiliar waters. Innovation, particularly in challenging times, has proven its relevance time and again to reinvigorate businesses to achieve organisational objectives.

The practice of conscious movement

The practice of conscious movement

In our fourth column in the series of reimagining a conscious future, Sumaya Dalmia – fitness expert and founder, SUMAYA speaks about the growing awareness about conscious movement that’s mindful, controlled and well-articulated in BeejLiving  Over the past decade we have seen a shift of behaviour towards 

Luxe retail post covid: sustainability and the six-feet distance model

Luxe retail post covid: sustainability and the six-feet distance model

Can retail regain its mojo? Store layouts have been re-designed. Trial rooms have been restricted or eliminated. Rest rooms have been done away with. Aisles have been made one way to avoid chance encounters with any other customer. Contact less billing is the new norm. The fear of the unknown has taken a toll on all forms of brick and mortar retail. It has transformed the luxe shopping experience. No longer can you walk into a store to loiter around. There is no idle browsing leading up to impulse sales.