Working with modern communication systems and animal behaviourists, Ruth Ganesh, Trustee of the NGO Elephant Family, tells us how we can protect the beloved pachyderm from decimation in Asia Whenever I left for a long journey across the seven seas, my grandmother insisted I ate […]
The first time I met Shubhendu Sharma, the disarmingly unassuming engineer-turned-forest planter, it was hard to conceive the scale of what he has achieved. Since its inception, in 2011, the Bangalore-based Afforestt, a for-profit social enterprise, has helped plant more than 100 tiny and big forests […]
Third generation entrepreneur Mahima Gujral’s love for travel is the inspiration behind her fresh sustainable indi luxe label, Sui by Sue Mue I opened the small box. Bundled with the brochures were a couple of swatches of soft hemp and organic cotton, an up cycled […]
For a hot minute slow fashion became synonymous with shapeless sacks floating down the runway in earth-toned hues. But not anymore. Sewing some fun in to fashion is our mid-summer and monsoon special issue. Leaving behind blah silhouettes and a severe palette, a few sustainable labels in India have livened up the rather dull conversation with something meaningful to say. Founders of our favourite conscious fashion labels pick the ‘it’ piece from their collections this season and tell us why we need them in our closets.
This year we want you to live your best life ever. And for that, we at BeejLiving are stepping out to collaborate with like-minded brands. Our aim is to create journeys which will help you to look within and develop an inner resilience. In May, […]
Statistics are damning. By 2015, 8.3 billion metric tonnes of plastic had been produced. Two-thirds of it remains languishing on earth. At least 2 billion people globally do not have their rubbish collected. Heck, microplastic has reached the depths of the Mariana Trench.
But, what if for every transaction involving plastic, you could offset its impact by recycling the equivalent of plastic you consume? That’s exactly what Peter Wang Hjemdahl, Svanika Balasubramanian, and Aditya Siroya, the three co-founders of rePurpose,a social enterprisethat helps you offset your plastic footprint, intend to do.
Nature is the supreme artist with no limitations on materials. Be it the endless skies, nurturing earth, massive mountains, solid rocks, endless seas, merciless deserts, and magical snow, you can just imagine the endless series of props in a bag that she pulls out: magnificent works of art, which no camera can capture. These visual treats are random, phenomenal and never the same, and have inspired artists, brought to life by Turner or Constable, surprisingly distorted by Dali and interestingly simplified by Paul Klee.
The lime is the small desi sibling of the more robust lemon, from the Citrus Aurantifolia tree ( Nimbuka in Sanskrit) , found widely in India. The acidic fruit comes from the short, squat, shrub like tree with short stiff twigs and many small prickly thorns. These tiny thorns have a spiritual meaning, says Anthony Williams, the Medical Medium. You can’t just pluck it, it takes mindful appreciation to gather the fruit. This self-protectiveness is reflective of real-life relationships, which one should approach with mutual love and admiration for those around us.
“Veganism brought a far more compassionate, aware and disciplined approach to life. I started relooking at my food not just from a nutritional point of view but also at its carbon footprint. I realised the importance of seasonal, local and organic food.”
Today's the summer solistice, the longest day in the year. It was definitely a warm, humid day. 21st June marks the day when the sun is at its highest point in the sky for the year. In Latin, solstice literally means “sun standing still." It marks the midsummer, beginning of the summer season connected to bounty, abundance of food and beauty. It's time to embrace everything that you love about life and there is little time to obsess over insignificant details, fruitless struggles, or negativity. Beauty fades, the summer solstice tells us to appreciate the here and now. Because everything
Happy yoga day to you all.♀️ . . . Over the years, I have been the happiest when doing yoga. Id like to use this post to thank all my yoga teachers. To my first yoga class in Saket in a garden. To Sri in Bombay. Then Shirley, my Iyengar teacher who made me really love the science and logic and magic behind yoga and made me attempt headstands, shoulder stands and what not. . My few days at home villas. Now my current shiva yoga, which I feel has helped me stretch. And all the yoga teachers who have
And finally, @natashatyagi Founder & Head of Design and Creatives, @taakaclothing Clothing says they're a super tiny team of 12 people only. . . . The bangalore based label is not bound by trends, seasons or margins, instead, it is guided by stories that are laced with details of real life and craft. "We’re honest people trying to work with integrity and transparency. We want to enable you to make informed decisions." ❤️ . But small is super efficient andcreative. "Every Taaka piece comes in a hand-made muslin bag, which can later be used for storing veggies, accessories, shoes etc.
Meet @tanyaaajain the founder of @pasithealifestyle who says that Summer is the best time to bring white linens. Shake up your summer wardrobe by having clothes swapping parties with your family and friends – a great way to embrace slow fashion in a fun way. . . . "Our ‘It’ piece is our Nysa Top, which comes in pristine white with a boat neckline and high side slits. It’s extremely versatile and we’ve had customers wear it to work, brunch, dinner and other occasions." . Read more here. Link in bio http://www.beejliving.com/summer-fashion-with-a-fun-soul/ . . #SummerSlowFashion#pasithea#slowfashion#indianfashion#handmade#sustainablefashion
Meet @browngirlontherun Mahima, the founder of this delightful travel inspired show fashion brand @wearesui . . "A nature lover at heart and an entrepreneur, I grew up in the fashion industry, due to my family business. When I learnt about the impact of fast fashion on our world, I knew I had to be a part of the change." . . "Each piece of Sui (needle in Hindi) promises a green heart up your sleeve. Sui clothing is crafted keeping the earth and you in mind. My aim is to promote green fashion that is versatile, has close to minimum
Our first founder is @aditimohoni of @aureole .in who let's us in on some insider information on how the label started. It was not a cakewalk for the one time divorce lawyer, who perservered to pursue her passion! ❤️ "Our initial idea was first drawn up on a sheet of tissue paper! We hired our first master ji at 10.30 pm from a small tailoring shop in Tardeo. The entire conversation took place in the car that night. For the first two years we had the worst luck with our photoshoots. One time the photographer lost all images post shooting. Another
NEW BLOG POST// For a hot minute slow fashion became synonymous with shapeless sacks floating down the runway in earth-toned hues! . . .But not anymore! . . Sewing some fun in to fashion is our mid-summer and monsoon special issue. Leaving behind blah silhouettes and a severe palette, a few sustainable labels in India have livened up the rather dull conversation with something meaningful to say. . . . Founders of our favourite conscious fashion labels pick the ‘it’ piece from their collections this season and tell us why we need them in our closets. we speak to @houseofprana .in
Ram Leela: Performed by an ensemble of 35 male actors from the Shri Ram Chitrakar Group of Moradabad
up slow fashion this hot, wet season, we present labels with a conscience and a
dose of fun
For a hot minute slow fashion became synonymous with
shapeless sacks floating down the runway in earth-toned hues. But not anymore. Sewing
some fun in to fashion is our mid-summer and monsoon special issue. Leaving
behind blah silhouettes and a severe palette, a few sustainable labels in India
have livened up the rather dull conversation with something meaningful to say.
Founders of our favourite conscious fashion labels pick the ‘it’ piece from
their collections this season and tell us why we need them in our closets.
Before I launched brand, Aureole,
I practiced law for six years, handling divorce and custody cases. An enriching
road-trip across Gujarat led me to the discovery of khadi and other hand
spun textiles. Shortly after, Aureole was born with an idea to make functional
clothes for modern women. Our clothes are made mindfully respecting the
environment and the craft communities who are involved in their production. We
believe in clothing that surpasses seasons and will be a part of your life for
years to come.
Aureole fun facts 101
Our initial idea was first drawn
up on a sheet of tissue paper! We hired our first master ji at 10.30 pm from a
small tailoring shop in Tardeo. The entire conversation took place in the car
that night. For the first two years we had the worst luck with our
photoshoots. One time the photographer lost all images post shooting. Another
time our makeup artist cancelled at 5.30 am on the day of the shoot. (which had
to begin at 5.00 am!) And once, while shooting at a studio in Colaba, where
some tar work was happening on the roof, the entire studio was filled with
smog. All the photos from that shoot are hazy! Yet, we thrive!
Hot season tips:
I’d recommend investing in some
key wardrobe staples and styling them in your unique way. My style is minimal
and I thoroughly enjoy wearing the pastel pieces from our summer collection.
The cottons a light and airy, with just the perfect pops of colour.
Our ‘it’ piece It has to be the Verano skirt. It’s definitely my favorite piece. For starters, I’m just so happy with how the fabric turned out. It was the first time I had designed a fabric that had more than 3 colours! It’s a perfect pleated skirt, made from the softest khadi and dyed in earth-friendly shades. But most importantly, it’s really comfortable for long and hot days. andbeginagain.in
Babita Jain, Founder, Prana
It has been busy times. I became the chairperson
of FLO Ahmedabad and founded Prana, a lifestyle fashion and home accessories brand. The label
includes a range of scarves for women and their best friends, dogs. I am the artist who creates the prints behind
the scarves, inspired by the women who surround me. Each print comes from a
place of love. Every print made by me is so unique that it cannot be copied,
even by me!
Prana fun fact 101:
Our scarves transform the way
people feel. The prints, the colours and the fabric have a positive effect on
people’s moods. When it comes to scarves, there are over 100 ways of wearing
them! And we’re soon launching a matching dog and dog mom range too!
Hot season tips:
The trick to staying cool this summer is to
wear chic cottons and linens. Always invest in accessories, as these can be
mixed and matched with all outfits.
Our ‘it’ piece
Our Rainforest Sunset scarf is made from Peace Silk or Ahimsa Silk, which has a cotton-like feel to it. It’s perfect to drape over your summer outfits. houseofprana.in
Kavisha Parikh, Founder and Creative Director, PATCH over
PATCH, an upcycled fabric story
Upcycling textile waste fabric, we
juxtapose a variety of colours and distinctive textures adjacent to each other to
create meaningful design.At PATCH over PATCH we don’t believe in ephemeral fashion, but in
timeless creativity, mindful consumption and seasonless basics.
PATCH over PATCH
fun facts 101:
Our garments are made in our home
studio using only upcycled fabrics. We started with a collection of simple
Kimono tops in different colour patchwork combinations. Our packaging is made
from waste fabric of menswear tailor shops. And the design is such that it can
double up as a cushion cover.
Comfortable, versatile and
expressive clothing are key. Simple and effortless. I look for thoughtfully
designed, the finest quality and long-lasting garments. For me personally, I
thrive when clothes are light and easy. Take time to find your own personal
style and find mindful clothes that you’ll love to wear again and again. You
can wear the same piece in different combinations or with different accessories
to make it look new. Be original to your style. And try to minimise the number
of clothes you own by removing everything which is not needed.
Our ‘it’ piece
The ‘ contrast shift’ dress. The shape allows for freedom of movement, making it easy to move around. Available in contrasting colours and graphics, it is shapeless yet proportionate. The dresses are one-of-a-kind. You won’t see someone else wearing the same outfit. (take that fast fashion!). It can double up as a formal dress too. Wear a jacket over it and glide straight into the night. https://www.instagram.com/patchoverpatch_upcycled/
(Art direction, Styling, Photography by Shreni Chauhan, Fashion Stylist)
Mahima Gujral, Founder, Sui
nature lover at heart and an entrepreneur, I grew up in the fashion industry,
due to my family business. When I learnt about the impact of fast fashion on our
world, I knew I had to be a part of the change. Each piece of Sui (needle in Hindi) promises a green
heart up your sleeve. Sui clothing is crafted keeping the earth and you in mind.
My aim is to promote green fashion that is versatile, has close to minimum
impact on the world, looks after its workers like family and is relatable.
Sui fun facts 101
love to journal. We
bring thoughtfulness to all the little things that make us who we are. Every little embroidery you see
on our outfits have been inspired by our travels and photographs. Our conscious
clothing always tells a story, and
reflects the inspiration of its maker and its journey. I work remotely from Singapore and
travel back and forth for work. This isn’t always fun, but it’s exciting and
has given me a beautiful perspective to life. Our travels amidst nature teach us daily to savour the journey,
the little moments and most importantly, our world. When we become conscious,
we create a change.
Hot season tips:
Breathable fabrics and
comfy oversized dresses! There is no better way to look chic, yet stay
comfortable in summer! Choose the silhouettes you find flattering, unique and joyous.
Have fun reading about their journey, and what makes them special! You’re
already doing your bit; slow fashion does not need to be serious. And once it’s
yours, spread the love! Make your outfit a part of conversations!
Our ‘it’ piece
Our Sereno Dress is crafted in beautiful organic herbal dyed khadi, sourced from a small cluster near Ahmedabad. The fabric was dyed in herbs in Ahmedabad, where all waste water gets recycled. This dyed fabric is then crafted by our amazing team in Delhi. The silhouette flatters all body types. What’s unmissable is an adorable message embroidered on the back, “You had me at sea,” giving it a summer soul. Pair it with a chunky neckpiece or flip flops. wearesui.com
Tyagi Sachdeva, Founder & Head of Design and Creatives, Taaka Clothing
I graduated from NIFT Bangalore, with a degree in textile design
in 2009. Working in fashion retail made me understand that the business cycle
of fast fashion is bound to break soon, due to its unsustainable processes. Taaka
was born in Bangalore. I chose not to create
afast, unethical, quantity
driven, wasteful brand. The label is not bound by trends, seasons or margins,
instead, it is guided by stories that are laced with details of real life and
craft. We’re honest people trying to work with integrity and transparency. We
want to enable you to make informed decisions.
Taaka Clothing fun facts 101:
We’re a super tiny team of 12 people only. Every Taaka piece comes
in a hand-made muslin bag, which can later be used for storing veggies,
accessories, shoes etc. Each Taaka piece comes with lifetime repairs, no matter
what the damage. If it can be mended, we’ll do it. Our mantra is ‘don’t ditch
it, stitch it.’
Hot season tips:
I absolutely love wearing natural fibre clothing in light colours
with an easy fit for complete breathability. I love wearing Taaka because I
design them keeping in mind every aspect of comfort as well as their ecological
impact on the planet. I stay away from denim, and stick to lightweight linen or
khadi for summer. It’s easy to refresh your summer wardrobe. My personal signature
touch is to add small badges or hand embroider small hearts or stars, and contrast
stitch-lines, etc on all my old clothes that need a little pop. I also love
getting my clothes re-dyed to give them a new life! Go to your nearest darzi
uncle and try patch old clothes together to make a T-shirt or a dress.
Our ‘it’ piece
Our Jericho wrap jacket from the Unbound collection. It’s an uber comfortable wrap around with fine needlework on the drop shoulders. It’s perfect to layer up on top of a camisole, or be worn as is. The icing on the cake are the handmade bell-shaped tassels which hang lovingly with each dori, adding playfulness to the summer outfit. taakaclothing.com
Growing up in
the city of Ahmedabad, I had an insatiable streak of creativity running through
me that persists. An inquisitive child, I
have always been inclined towards the arts. My fascination with the human shape
drew me to fashion, and I graduated from ParsonsSchool
of Art and Design. I then went out to found Pasithea, a conscious indie
luxe lifestyle brand. My vision for Pasithea is fuss-free fashion
with a minimal carbon footprint, which outlives seasons with classics that can
be worn over and over again. Our deep commitment to conscious fashion at Pasithea translates into our
three-fold objective: care for our creators, customers and the community.
Lifestyle fun facts 101:
Our Malhaar shoot took place at a stud farm. Out of
their 10 horses, we were lucky to get a mare to shoot with! A lot of our pieces
can be worn inside out and backside front. Our logo points at 7 o’ clock and
signifies day (sun) or night (moon), based on our all-day comfort
Hot season tips:
Summer is the best time to bring white linens. Shake
up your summer wardrobe by having clothes swapping parties with your family and
friends – a great way to embrace slow fashion in a fun way.
Our ‘it’ piece
Our ‘It’ piece is our Nysa Top, which comes in pristine white with a boat neckline and high side slits. It’s extremely versatile and we’ve had customers wear it to work, brunch, dinner and other occasions. pasithea.in