Ayurganic: A meditative foray into conscious Ayurvedic fashion
Since the 80s, design duo comprising Frenchman Didier Lecoanet and Indo-German Hemant Sagar have been enthralling the world with their couture and ready-to-wear fashion. What inspired them to launch Ayurganic, a conscious line of premium leisure wear, rooted in the principles of Ayurveda? BeejLiving travels to Kerala to understand the vision and journey of Ayurganic, from pale cotton bales to breathable garments that restore balance and heal the body