Beej Brands A-E Archives

Ayurganic: A meditative foray into conscious Ayurvedic fashion

Since the 80s, design duo comprising Frenchman Didier Lecoanet and Indo-German Hemant Sagar have been enthralling the world with their couture and ready-to-wear fashion. What inspired them to launch Ayurganic, a conscious line of premium leisure wear, rooted in the principles of Ayurveda? BeejLiving travels to Kerala to understand the vision and journey of Ayurganic, from pale cotton bales to breathable garments that restore balance and heal the body

Summer Fashion with a (fun) soul

For a hot minute slow fashion became synonymous with shapeless sacks floating down the runway in earth-toned hues. But not anymore. Sewing some fun in to fashion is our mid-summer and monsoon special issue. Leaving behind blah silhouettes and a severe palette, a few sustainable labels in India have livened up the rather dull conversation with something meaningful to say. Founders of our favourite conscious fashion labels pick the ‘it’ piece from their collections this season and tell us why we need them in our closets.

The Feminine Gaze

How do we find our calling? In a two-part series, we look at pioneering women from the Indian subcontinent who went against the grain to follow their heart, defying odds and setbacks. Occupying centerstage at the first Marriott TED Fellows Salon to be hosted in…

The Forest Whisperer

The first time I met Shubhendu Sharma, the disarmingly unassuming engineer-turned-forest planter, it was hard to conceive the scale of what he has achieved. Since its inception, in 2011, the Bangalore-based Afforestt, a for-profit social enterprise, has helped plant more than 100 tiny and big forests…

The Ultimate Ayurvedic Guide to Winter Wellness

Commit to holistic health as a part of your lifestyle this winter season, as advocated by Dr. Manoj Kutteri, Wellness Director at Atmantan Wellness Centre. Shrink. Wilt. Wizen. Come winter and with the first frost, we shrink like a raisin in the biting cold. Our…

Shapeshifting Fashion

Shape shifting, empathetic fashio—Bodice The Indian belly is a wondrous thing. It expands with nary a crumb and contracts with much reluctance, after much coaxing and deprivation. For this capricious sphere, the much-loved drawstring, the humble naala exists. One of the great fashion inventions, the…