Beej Brands P-T Archives

Summer Fashion with a (fun) soul

For a hot minute slow fashion became synonymous with shapeless sacks floating down the runway in earth-toned hues. But not anymore. Sewing some fun in to fashion is our mid-summer and monsoon special issue. Leaving behind blah silhouettes and a severe palette, a few sustainable labels in India have livened up the rather dull conversation with something meaningful to say. Founders of our favourite conscious fashion labels pick the ‘it’ piece from their collections this season and tell us why we need them in our closets.

Going #PlasticNeutral with rePurpose

We are drowning in an ocean of plastic.

Statistics are damning. By 2015, 8.3 billion metric tonnes of plastic had been produced. Two-thirds of it remains languishing on earth. At least 2 billion people globally do not have their rubbish collected. Heck, microplastic has reached the depths of the Mariana Trench.

But, what if for every transaction involving plastic, you could offset its impact by recycling the equivalent of plastic you consume? That’s exactly what Peter Wang Hjemdahl, Svanika Balasubramanian, and Aditya Siroya, the three co-founders of rePurpose,a social enterprisethat helps you offset your plastic footprint, intend to do.

A ‘Sui’ in Time

Third generation entrepreneur Mahima Gujral’s love for travel is the inspiration behind her fresh sustainable indi luxe label, Sui by Sue Mue I opened the small box. Bundled with the brochures were a couple of swatches of soft hemp and organic cotton, an up cycled…

Exhibit 3

Project: Chicory Design Box Provenance: Kashmir Description: This wooden papier–mâché floral box has been created by Naqashi the art of hand painting a piece of craft with motifs. The floral motif is accentuated by the pale, off white background. Sakhtsazi is the actual production process…

The Sustainable Imperative 2018

BeejLiving speaks to four businesses to see what they predict for 2018 We’re people who ask questions. About consumption. About resources. About how we source, what we eat, what we wear and what we consume. Four brands speak to us about how consumption patterns are…

Five homegrown natural cookware brands your kitchen needs

For many years, my family’s sil batta (stone grinder) and khalbatta okli (mortar and pestle) lay under the hot case in our kitchen. Solid, hand-hewed primitive scullery tools, come spring and they would be pulled out to crush spices to smithereens by the kitchen help.…