Bottling the aroma of clouds and damp earth
Rain’s delicate touch and the fragrance of geeli mitti or petrichor are an elixir for our hearts and souls.
Beejliving presents the most delightful geel mitti ittars that capture the essence of the first rains, bottling the aroma of billowing clouds and damp, glistening earth.
Kastoor Mitti – Scent of Rain
Esha Tiwari’s homegrown fragrance brand Kastoor’s roots lie in her hometown of Benares. Their mitti ittar is hydro distilled in pure sandalwood and uses freshly harvested earth to capture the evocative scent of the first rains. Whether worn on its own or layered with another scent, the ittar imparts a rich and earthy muskiness. A beautiful gift, the Kastoor mitti ittar comes in an exquisite 8ml bottle adorned with their signature wooden cap. The packaging, was thoughtfully designed by artist Maegha Saxena, with the boxes displaying the technique of deg-bhapka hydro distillation, a tribute to eh craft of ittar making.
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Boond Fragrances Maati – Petrichor
The aroma of the first drops of rain on parched earth has been bottled by Kannauj-based perfumery Boond; the choice of gifts for the A-list Katrina Kaif and Vicky Kaushal wedding. Boond’s Maati fragrance is handcrafted by artisans in Kannauj using the traditional deg-bhapka technique. It’s snugly packed in a beautiful handmade recycled paper box crafted from cotton scraps. A thoughtful surprise in each box is a handwritten note and poem from the founders’ Krati and Varun’s father. What’s more, Boond’s Maati is GI Tagged product under Kannauj Perfume.
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Isak – First Rain Ittar
Coming from a long line of perfumers, Vidushi Vijayvergiya’s Isak (pronounced ishq) carries forward the over a century-old family legacy. Transport yourself to the first blush of monsoons with the modern perfume house’s first rain geeli mitti ittar, a mild fragrance to be dabbed on pulse points. Encased in a lovely royal blue bottle with a golden cap, it comes in a beautiful box, a nod to its patronage by nawabs and courtly families.
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Meena Perfumery – Mitti Attar
The captivating scent of Meena Perfumery’s mitti attar comes from baked earth and the purest of Mysuru sandalwood oil. Co-owned by Rajat Mehrotra, Meena Perfumery in Kannauj also creates a variety of essential oils. Mitti attar is eye-wateringly expensive owing to its precious ingredients and is priced north of Rs 2lakh for one kilo of the elixir. We love the traditional perfume bottle it comes in.
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Aromazeia – The Scent of Rain – Petrichor
Aromazeia offers a wide array of products including ittars, essential oils, incense cones, carrier oils, and more. Among these, Aromazeia’s mitti attar stands out, created through time-honoured traditions. Encased in a glass vial nestled in a black box, just a dab evokes the memories of the monsoons.
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