The Heritage Bride by Asha Gautam

The Heritage Bride by Asha Gautam

Delhi-based heirloom bridal label Asha Gautam completed a quarter century in 2023. BeejLiving travels to New Delhi to trace its journey through warp and weft In 1998, Asha Gupta fused her love for India’s rich artistry and craftsmanship with her discerning fashion sensibilities. She embarked …

On the Oudh Trail in Assam

On the Oudh Trail in Assam

Beejliving travelled to Hojai in Assam to discover one of the most precious perfumery ingredients in the world, oudh, with Ajmal Perfumes We’re making our way to the outskirts of Hojai, a small town in Assam, to a plantation of agarwood trees in pursuit of …

Alibag’s Best-Kept Secrets – Discover its Hidden Gems

Alibag’s Best-Kept Secrets – Discover its Hidden Gems

BeejLiving visited Alibag for 24 hours. Meandering through Alibag’s best-kept secret, a lesser-known paradise in India Just a ferry ride away from Mumbai, Alibag, located in Maharashtra’s Raigad district, is no longer the sleepy coastal getaway for city dwellers. Alibag’s best-kept secrets include a new …

The Dotted Line

The Dotted Line

BY ARYA brings a modern perspective in reviving craft traditions in global Indian fashion Arya Giri’s label BY ARYA strives to revive traditions while creating a vocabulary for global Indian fashion. Since childhood, the designer has been exposed to weaver communities and craftsmanship, through her …

Down to the grassroots

Down to the grassroots

In our fifth column in the series of reimagining a conscious future, Yash Dongre – Business Head – House of Anita Dongre Limited  speaks to BeejLiving about balancing social impact with commerce. The fashion house is nearing the magical figure of a nearly 1,000 stores across the globe under …

Altering fashion’s trajectory: less is more

Altering fashion’s trajectory: less is more

In our second column on reimagining a conscious future, Priyanka Modi, Creative Director, AMPM, speaks about the fashion’s faltering footsteps and what it will take to shift the trajectory towards conscious consumption and making ‘less is more’ less a concept and more reality