The Heritage Bride by Asha Gautam

The Heritage Bride by Asha Gautam

Delhi-based heirloom bridal label Asha Gautam completed a quarter century in 2023. Beejliving travels to New Delhi to trace its journey through warp and weft In 1998, Asha Gupta fused her love for India’s rich artistry and craftsmanship with her discerning fashion sensibilities. She embarked …

The case for preloved luxury fashion in India

The case for preloved luxury fashion in India

Does a market exist for preloved traditional Indian luxury fashion? Aashni Shah, the founder of Revivify, a resale platform for preloved South Asian designer wear weighs in for BeejLiving “Sustainable fashion brands play a necessary role in shaping how the fashion industry can improve its practices and …

Sustainable, splashy and sane: build a fearless summer wardrobe

Sustainable, splashy and sane: build a fearless summer wardrobe

The summer heat is spiralling out of control, but your wardrobe need not smoulder with it. Living in Mumbai with cloying heat and humidity all year round, it’s impossible to wear clingy jeans, the popular default option of city dwellers. While I’m more of a …

The Dotted Line

The Dotted Line

BY ARYA brings a modern perspective in reviving craft traditions in global Indian fashion Arya Giri’s label BY ARYA strives to revive traditions while creating a vocabulary for global Indian fashion. Since childhood, the designer has been exposed to weaver communities and craftsmanship, through her …

The survival of India’s handlooms

The survival of India’s handlooms

Designer Vaishali Shadangule’s eponymous label Vaishali S. celebrates her passion for classic Indian weaves, ever since the label’s inception in 1991. The designer became the first Indian woman to showcase at the Paris Couture Week recently. Her latest bridal collection, ‘Shakuntala’ continues her exploration of …

#DareToWearLonger with BAM’s bamboo clothing (in the muggy tropics)

#DareToWearLonger with BAM’s bamboo clothing (in the muggy tropics)

How often do you need to wash clothes in the tropics? And why should you care about wearing your clothes for longer? Can I dare to wear clothes for longer without washing? I rose up to the challenge with the UK-based BAM Bamboo Clothing in …