How to support India’s handloom industry, one stitch at a time

How to support India’s handloom industry, one stitch at a time

There are many ways you can support India’s gorgeous handloom industry. I’m sharing what I’ve done over the years, so that it can help you also fall in love with Indian textiles like i have. Explore what’s in your home Open your sister or grand …

Crafts, Culture, Camels and the Charkha

Crafts, Culture, Camels and the Charkha

Surrounded by the Thar Desert is Bikaner, the desert city of Rajasthan. From here comes Ashok Bishnoi, who in 2004 founded the NGO Hastshilp. Working with folk crafts, he founded The Charkha (formerly knowns as Lokashram) representing the crafts of the region and khadi products. …

Jigsawing Your Way Through The Pandemic

Jigsawing Your Way Through The Pandemic

Working through the lock down with an ethical jigsaw puzzle The first few months of being locked up at home were akin to life crawling by in slow motion. Time, once so scarce, was piling up in minutes, hours and days. The minutes ticked by …

Down to the grassroots

Down to the grassroots

In our fifth column in the series of reimagining a conscious future, Yash Dongre – Business Head – House of Anita Dongre Limited  speaks to BeejLiving about balancing social impact with commerce. The fashion house is nearing the magical figure of a nearly 1,000 stores across the globe under …

Pivoting to an innovative fashion future

Pivoting to an innovative fashion future

COVID-19 and the subsequent lockdown has had a ripple effect on the fashion supply chain. The industry finds itself treading in unfamiliar waters. Innovation, particularly in challenging times, has proven its relevance time and again to reinvigorate businesses to achieve organisational objectives.

Luxe retail post covid: sustainability and the six-feet distance model

Luxe retail post covid: sustainability and the six-feet distance model

Can retail regain its mojo? Store layouts have been re-designed. Trial rooms have been restricted or eliminated. Rest rooms have been done away with. Aisles have been made one way to avoid chance encounters with any other customer. Contact less billing is the new norm. The fear of the unknown has taken a toll on all forms of brick and mortar retail. It has transformed the luxe shopping experience. No longer can you walk into a store to loiter around. There is no idle browsing leading up to impulse sales.