How to support India’s handloom industry, one stitch at a time

How to support India’s handloom industry, one stitch at a time

There are many ways you can support India’s gorgeous handloom industry. I’m sharing what I’ve done over the years, so that it can help you also fall in love with Indian textiles like i have. Explore what’s in your home Open your sister or grand …

An Indigo revival in Terai

An Indigo revival in Terai

An emotional revival of Indigo whose vibrancy is as illustrious as its history In the summer of 1859, ryots or peasants in Bengal refused to grow Indigo for European planters who had imposed exploitative and oppressive conditions on them. Neel Bidroha or the Indigo revolt …

Care of the crowning glory in the pandemic

Care of the crowning glory in the pandemic

A hair care routine I’ve finally settled into after much trial and error Hair brings one’s self-image into focus; it is vanity’s proving ground. Hair is terribly personal, a tangle of mysterious prejudices.  –   Shana Alexander The most freeing thing I’ve ever done in my life …

Down to the grassroots

Down to the grassroots

In our fifth column in the series of reimagining a conscious future, Yash Dongre – Business Head – House of Anita Dongre Limited  speaks to BeejLiving about balancing social impact with commerce. The fashion house is nearing the magical figure of a nearly 1,000 stores across the globe under …

Pivoting to an innovative fashion future

Pivoting to an innovative fashion future

COVID-19 and the subsequent lockdown has had a ripple effect on the fashion supply chain. The industry finds itself treading in unfamiliar waters. Innovation, particularly in challenging times, has proven its relevance time and again to reinvigorate businesses to achieve organisational objectives.

Luxe retail post covid: sustainability and the six-feet distance model

Luxe retail post covid: sustainability and the six-feet distance model

Can retail regain its mojo? Store layouts have been re-designed. Trial rooms have been restricted or eliminated. Rest rooms have been done away with. Aisles have been made one way to avoid chance encounters with any other customer. Contact less billing is the new norm. The fear of the unknown has taken a toll on all forms of brick and mortar retail. It has transformed the luxe shopping experience. No longer can you walk into a store to loiter around. There is no idle browsing leading up to impulse sales.